Based on the newly launched apps in Google Play monitored in the last 60 days and ranked them with the ads numbers of the past 30 days, App Growing Global analyzes the Top New Games of the United States, Japan, South Korea, Thailand, and Indonesia.
01 Top New Mobile Games
The list includes role-playing and strategy games. The most outstanding new games on the list include YOUZU’s “FORSAKEN WORLD: GODS AND DEMONS”, LilithGames’ “WARPATH”, Netmarble’s “A3: STILL ALIVE”, Riot Games Inc’s LOL mobile game “LEAGUE OF LEGENDS: WILD RIFT”.
The Top 1 in the above 5 lists is mainly role-playing, strategy, and casual games. The casual game “PROJECT MAKEOVER” on the list of the United States, just as the role-playing game “SANGOKUSHI MEISHODEN” on the list of Japan, strategy game “LEAGUE OF LEGENDS: WILD RIFT” on the list of Korean are tied for №1 on both the Top New Games and Category Ranking of each country.
02 Mobile Games Creativity Analysis
2–1 Role-playing Game: “FORSAKEN WORLD: GODS AND DEMONS”
In Indonesia’s Top New Mobile Games list, YOUZU’s “FORSAKEN WORLD: GODS AND DEMONS” ranked top 1 due to its largest amount of ads in the last 30 days. On November 26, it also ranked first in the Google Play Role-playing Category Ranking in 10 countries. The game is an MMORPG with a delicate and magic style.
In terms of advertising, it put 3441 groups of ad creatives in the last 30 days, showed an obvious increase since its update in November.
Facebook Audience Network, Messenger, Instagram are the top 3 advertising platforms of this game, respectively accounting for 27.44%, 21.34%, and 21.34%. And the advertising mainly focused on the European and American regions, and ads are mainly in-feed ads and videos.
Its ad creatives continue to use the superior scene and character design of the game. The high-quality videos display the first-class 3D animation and its gorgeous panoramic materials. The switching of multiple scenes strengthens the impact of the ad. The various looks of characters make the game more playable. In terms of material layout, the page is divided into two parts. The combination of static pictures and dynamic videos shows the complete game information, making it easier for users to remember the game’s name.
2–2 Role-playing Game: Sangokushi Meishoden
This is a Japanese role-playing mobile game that launched on 19 November in Japan. Since its launch, it has put more than 560 groups of ads into the market, the highest daily ads number reached 191 groups.
In terms of media, this game mainly focused on four media, Facebook Audience Network, Messenger, Instagram, and Facebook, which respectively accounted for 45.26%, 15.68%, 15.68%, and 15.68%. Additionally, the advertiser focused on Japan, and ads are mainly in-feed ads and full-screen videos.
Its ad creative simulates from the player’s perspective and chooses a favorable character. It also has a strong Japanese manga style, intuitively expresses the choice of a variety of famous fighters in the game, which increases the player’s sense of substitution.
2–3 Strategy Game: “WARPATH”
Recently, LilithGames’ “WARPATH” is one of the most popular strategy games with the theme of World War II. The second self-developed SLG officially launched by LilithGames after “SWORD AND HOME”, combines realistic painting style with the unpopular World War II themes, making the players feel this game is quite pure. This game ranked first in the Google Play Category Ranking in Germany, Russia, and Australia. In terms of advertising, 3444 groups of ad creatives were put into the market in the past 30 days, with the highest daily ad number of 773 groups.
Facebook Audience Network, Messenger, Instagram are the top 3 advertising platforms of this game, respectively accounting for 26.21%, 22.19%, and 22.19%. And the advertising mainly focused on Europe, America, and Hong Kong China; ads are mainly in-feed ads and videos.
As for ad creative, it is simple and straightforward, and what you see is what you get. With 2D exquisite military style, the screen shows the sense of space in the game; the large playing space in the game allows the operation will not be restricted. The ad creative shows some game levels; players need to use tools to pass the game, which enhances the game’s strategy.
2–4 Strategy Game: “LEAGUE OF LEGENDS: WILD RIFT”
Riot Games Inc’s LOL mobile game “LEAGUE OF LEGENDS: WILD RIFT” had harvested a large number of users from client games when it was released in October. It has placed 462 ads in South Korea in the past 30 days, and it has consistently ranked high on the list. Judging from the current App Annie data, “LEAGUE OF LEGENDS: WILD RIFT” also ranks first in Strategy Games List in South Korea, Singapore, Malaysia, the Philippines, and Thailand.
It has put 3803 groups of ads in the past 30 days, with the highest daily ad number of 749 groups.
“LEAGUE OF LEGENDS: WILD RIFT” mainly focuses on Admob, Facebook Audience Network, and Facebook, respectively accounting for 59.4%, 15.74%, and 8.1%. And the advertising mainly targets Southeast Asia, and ads are mostly native ads or images.
Its ad creatives put in different countries emphasize localized language, have intuitive advertising content, and clearly present the game scenes. The game characters are well-designed. For frequent game players, the rich character image and props are indispensable creativity.
2–5 Casual Game: “PROJECT MAKEOVER”
“Project Makeover” has been on the list in several other countries, and at the same time, ranked first in the Casual Mobile Game List in 37 countries/regions in Europe and America (Source: App Annie); this is the most worth-noticing casual in this new game analysis. This match-3 game with the theme of transformational variety show achieved such good results this time, which shows the game’s attractiveness.
This game put 2356 groups of ads in the last 30 days, with the highest daily ad number of 1319 groups.
Facebook Audience Network, Facebook, Instagram are the top 3 advertising platforms of this game, respectively accounting for 28.62%, 25.32%, and 23.88%. And the advertising mainly focused on Canada, Australia, America, and Southeast Asia, ads are mainly in-feed ads and videos.
Ad creatives are mainly American cartoon style, and the gameplay is shown from the perspective of trial play, and players have lots of room to operate. The more you play, the more you find it interesting. It also used storytelling techniques to describe the whole process of a woman doing makeup and dressing-up. The ads demonstrate the game’s high playability by showing the players can freely change makeup and clothing and define their desired style.
The above ad creatives are sourced from App Growing Global Intelligence which can only be used for research and analysis. All Rights Reserved.