The Way to Advertise Hyper-Casual Games: Fashion, Life, Or Funny, Which Style Is the Most Effective?

01

Overall Gaming Advertising Trends

After ranking according to the number of advertisements captured by App Growing Global in the past 30 days, it can be seen that the themes and gameplay of hyper-casual games on the head are very rich.

02

Advertising Strategy

2.1 “ Hair Challenge ”

Source: App Growing Global
Source: App Growing Global
Source: App Growing Global
Source: App Growing Global
Source: App Growing Global

03

Analysis of Top-advertising Gaming Creatives

Since the gameplay of hyper-casual games is very simple, advertisements usually use screenshots and in-game videos to quickly express the content of the game, so that users can quickly generate interest and play immediately. The advertising style also follows the minimalist characteristics of the game, usually bright and highly saturated colors with simple geometric shapes, making the overall ad concise and easy to spread.

Source: App Growing Global
Source: App Growing Global
Source: App Growing Global

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AppGrowing

AppGrowing

Unbiased Mobile Advertising Intelligence Analysis Platform