The outlook of Mobile App Advertising in the Japan and South Korea Market of Q4 2020

  1. The Overall Advertising Trends in Japan and South Korea
▲《Dream Piano》Play piano duet with your friends on PIANO TILES! Have fun playing Pop Music & Anime Songs! ( Source: App Growing Global)
▲《Bangbang Rabbit!》:😝A grumpy rabbit 👊 Explore mysterious worlds 🚀Level yourself up🔥🔥🔥 Highly recommended ( Source: App Growing Global)
▲《三国武神伝~最強名将の成り上がり~》# Hashimoto is not cute in his fancy clothes! The perfect expression of demure and unsophisticated beauty. “Legend of the Three Kingdoms” X Hashimoto some of the first cooperation login 30 company! ➤ ( Source: App Growing Global)
▲《Bangbang Rabbit!》 If you have Lg K10, Don’t miss this game🔥🔥🔥 ✅Lg K10 ( Source: App Growing Global)
▲《iReader》 Source: App Growing Global
▲《iReader》 Source: App Growing Global
▲《Bigo Live》 Source: App Growing Global
▲《Bigo Live》 Source: App Growing Global
  1. Contents such as violence, murder, and gore are censored in Japan. Moreover, it is advocated that players should not play the role of a killer or torturer; children and innocent people should not be killed. It is recommended these similar creatives should be less used or not used.
  2. Avoid politically sensitive topics, especially those related to the Korean War and Sino-Japanese relations, which may cause controversy.
  3. Celebrities and idols marketing is more common among ad creatives of South Korea, and players prefer exquisite art style. As for Japan, ad creatives are concise and styles are mainly about the quadratic element, fresh, comfortable and lovely.
  4. Youtube and some local social media should be the first choice to push advertising. Except for Youtube has the biggest number of users, LINE of Japan and KAKAOTALK of South Korea also have a large number of users.

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AppGrowing

Unbiased Mobile Advertising Intelligence Analysis Platform