The outlook of Mobile App Advertising in the Europe and America Market of Q4 2020

Best casual game ever!Really love it so far I’ve decorated 9 rooms. Match cute cubes and win coins! (Source:App Growing Global)
▲《Word Connect》 Can you solve all the word puzzles?Train your brain and vocab for FREE! 5000+ levels await you in Word Connect!(Source:App Growing Global)
▲《5 Differences Online》 -Only people with IQ above 150 can find all objects! (Source:App Growing Global)
▲《SHEIN》 Les Do Makeup x SHEIN Featuring the lovely Leslie Quezada, lighting up your holiday season in this luxe new edit! (Source:App Growing Global)
▲《Likee》 Create your videos with hashtag # DoubleLife, you will have chances to become next..(Source:App Growing Global)
  1. Although English is the common language in Europe dominant language is France and Germany in most region. Game publishers need to pay attention to combine with the local official language when advertising.
  2. The Internet penetration rate in Europe and America is high, generally reaching more than 80%. The bulk of the advertising is pushed on Twitter, Youtube, Facebook and Instagram, which are the first choice for advertisers to promote.
  3. The economy, policy and culture of Europe and America are susceptible to the U.S., and American cultural industry has a strong radiating power worldwide. The Ameican local entertainment IPs such as Marvel, Hollywood and Disney still maintain world-class popularity, so overseas publishers can use these aesthetics to formulate localized marketing strategies.
  4. Avoid sensitive political topics such as racial issues, child pornography, gender and gender orientation in America. Meanwhile, Nazis and Hitler are taboo topics that must be avoided in Germany.
  5. In Europe and America, social media influencers are getting popular in Youtube and Instagram. Except for the regular advertisement channel, advertisers can partner with PR public relations, Internet celebrities, E-sports live, famous stars endorsements and other multi-channel for cooperations.

--

--

--

Unbiased Mobile Advertising Intelligence Analysis Platform

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Increase Sales Spells

5 Must Have Digital Marketing Skills for Small Business Owners

32 easy SEO suggestions for small companies

Top 8 Metrics To Gauge The Success Of Your Digital Marketing Efforts

Podcast Content Strategy — 3 Reasons Content Marketers Should Try It

Digital sharecropping

Non-conscious Motivation

6 Tips to Save on the Cost of Postage in Direct Mail Campaigns

ZonBase Review: Is it Worthy to Use for Amazon Product Research?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
AppGrowing

AppGrowing

Unbiased Mobile Advertising Intelligence Analysis Platform

More from Medium

Sexy? Business? Customers?

Why You Should Build An Audience Before You Launch Your Product

Product Ideas to Celebrate Father’s Day 2022

a dad and Father’s Day gifts (watch, tools, game controllers)

Want to Hack Serious Business Growth? Do a Lean Start Up!