The Methodology of Advertising Niche Games? Advertising Analysis of Interactive Otome Games

01

Overall Advertising Trends

Source: App Growing Global

02

Advertising Strategy

2.1 Moments: Choose Your Story

IOS and Android versions of Moments: Choose Your Story were launched in April and May 2018 separately. The latest version was updated on May 8 on Google Play and May 14 on iOS.

Source: App Growing Global
Source: App Growing Global

2.2 Chapters: Interactive Stories

Chapters: Interactive Stories was released in 2017 by Crazy Maple Studio of COL Group. After its publishment, it performed very well in overseas markets and once became the top 3 interactive story game in the United States. The game also showed a great potential in money-magneting.

Source: App Growing Global
Source: App Growing Global

03

Analysis of Top-advertising Gaming Creatives

Without common gaming features such as strategy, battle, and competition, interactive mobile games rely more on high-quality story to attract and retain users. Therefore, most of the advertisements for such games tend to show their wonderful storylines.

3.1 maybe: Interactive Stories

As mentioned above, maybe: Interactive Stories is an interactive otome game that focuses on the Asian regions. Its publisher Cinamon Games is from South Korea, so the advertisement has distinct Japanese and Korean characteristics. Not only is the character style of the game inclined to a soft and aesthetic style, but the ads presented more love-related content.

Source: App Growing Global
Source: App Growing Global
Source: App Growing Global

3.2 Episode-Choose Your Story

Episode-Choose Your Story was released at the end of December 2013. It was a very niche game at that time. Through the constant operation and development, it entered the Top 20 iOS App on Revenue in the United States in November 2015, and gradually gained public popularity and acceptance. To this date, it is still a well-known interactive otome game.

Source: App Growing Global
Source: App Growing Global
Source: App Growing Global

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