Short Video App: How to Deploy Operation & Advertising Strategies on A Global Basis?

01

TikTok Sticks to The Bedrock

Being named and banned by the US government to some extent shows the popularity of TikTok in the United States. In August last year, the global MAU of TikTok approached 700 million, and the number of active users in the US alone exceeded 100 million. At the same time, the United States is also the second-largest source of income for TikTok / Douyin after mainland China.

The media-buying trend of TikTok in the US, blue for ad amount and green for new ad amount.
Source: App Growing Global
Source: App Growing Global
Source: App Growing Global
Source: App Growing Global

02

Kwai, Zynn and SnackVideo’s Global Layout

When mentioning ByteDance, people can’t help but think of Kuaishou. Although they are both Chinese short video giants, they have different global strategic layouts.

The media-buying trend of Kwai in the US, blue for ad amount and green for new ad amount.
The media-buying trend of Kwai in Brazile, blue for ad amount and green for new ad amount.
Source: App Growing Global
Source: App Growing Global
The media-buying trend of Zynn in the US, blue for ad amount and green for new ad amount.
The media-buying trend of SnackVideo in Idonesia, blue for ad amount and green for new ad amount.
Source: App Growing Global
Source: App Growing Global

03

Likee Changes Direction

Compared with the giant battle between Bytedance and Kuaishou, Huanju appears to be a lot of low-key. Likee, which is only operated out of mainland China, is not very well-known in China, but it frequently breaks into major app stores download ranking and become the 8th most downloaded App in the world in 2020.

Source: App Growing Global
The global media-buying trend of Likee, blue for ad amount and green for new ad amount.

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