Mobile Advertising Intelligence Analysis of Q3 2020 in Japan

BLEACH Soul Rising, Source: App Growing Global Intelligence
BLEACH Soul Rising, Source: App Growing Global Intelligence
SmartNews, Source: App Growing Global Intelligence
マンガBANG!人気漫画が毎日読めるマンガアプリ, Source: App Growing Global Intelligence
  1. Japanese players hate advertisements with bad quality, have strong copyright protection consciousness, and have high requirements for the texture and detail of the material. In terms of materials, they also prefer simple, clean, cozy, cute, and two dimensions world style.
  2. Japanese players also pay much importance to the product’s reputation and reviews. They are keen to follow the advertising materials and copies trend or stress the popularity of the app. For instance, they tend to indicate that the game is Top 1 in downloads and its users’ number, etc. So the advice is that the celebration of the product’s milestone or major updates should be shown in the app icons.
  3. APRG/RPG games are very popular in Japan., Thus, it is believed that the direct introduction of the hero characters and custom functions can attract downloads and allow players to acquire the game’s characteristics immediately.
  4. Courtesy Expression: When translating other languages into Japanese, it is necessary to choose different courtesy expressions based on the interlocutor‘ss hierarchical status, such as their social status and relationship with others. If it is an English-Japanese translation, the even more important note is that the English source language is normally informal. If translated directly, the Japanese translation of imperative form may sound too dominant, which may leave a wrong impression.
  5. Twitter and Line, which are more popular than Facebook among youngsters in Japan, are the non-negligible advertising media.

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Unbiased Mobile Advertising Intelligence Analysis Platform

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Unbiased Mobile Advertising Intelligence Analysis Platform

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