Japan and South Korea Advertising Market Insight in Q1 of 2021: Advertising Analysis of RPG and Book & Reference Apps

01

Overall advertising trends in Japan and South Korea

Comparing the data in Q1 of 2021 and Q4 of 2020, we can find that no evident changes can be seen among advertising Apps in the Japanese and Korean markets. The proportion of Gaming apps is more than 57%, witnessing a slight increase.

Source: App Growing Global
Source: App Growing Global
Source: App Growing Global

02

Top-advertising Games & Advertising Strategy in Creatives

2.1 Top-advertising Role-playing Game List

Source: App Growing Global

2.2 Top-advertising Gaming Creatives

2.2.1《검은강호2: 이터널 소울》

Source: App Growing Global
Source: App Growing Global
Source: App Growing Global
Source: App Growing Global
Source: App Growing Global
Source: App Growing Global

03

Top-advertising Non-Games Apps & Advertising Strategy in Creatives

3.1 Books & Reference Apps Top-advertising List

Due to Japan’s rich animation culture, 7 of the top 10 Book & Reference apps are comic apps launched by Japanese publishers, forming a dominant trend in the list.

Source: App Growing Global

3.2 Top-advertising Non-gaming Creatives

3.2.1《マンガBANG!》

Source: App Growing Global
Source: App Growing Global
Source: App Growing Global
Copy: Chapter One — The Start Of It All “Hey, I‘ll catch you later yah babe?” I nodded and kissed my best friend Tracy as she left……
Source: App Growing Global

04

Suggestions for Advertising in Japanese and Korean Markets

  1. There are cultural similarities between Japan and South Korea, and China. Many Chinese popular elements and themes also enjoy high acceptance in Japan and South Korea. When designing creatives, an advertiser can selectively consider the same type of domestic creative ideas.
  2. Advertisers better give serious attention to the strong ACG(referring to Animation, Comics, and Games) atmosphere in Japan. Exquisite image and video creatives with a two-dimensional style can often achieve good promotion.
  3. The South Korean market favors gameplays with moderate or heavy intensity. When creating creatives, an advertiser can consider recording in-game videos for gameplay displaying while also highlighting the hardcore characteristics.
  4. Although the creatives shown as images and videos are of importance, the accompanying advertising copies also deserve attention, especially for Non-game applications. A surprising advertising copy is able to further improve promotion.

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AppGrowing

AppGrowing

Unbiased Mobile Advertising Intelligence Analysis Platform