How to Use Advertising Strategies to Take the Lead, When the ACG Games Encounters the “Going Overseas” Rush?

Source: Sensor Tower

01

Overall Advertising Trends

Source: App Growing Global
Source: App Growing Global

02

Analysis of Top-advertising Gaming Creatives

2.1 Girls Chronicle — Japanese Market

Copywriting : 橋本環奈が放置の世界を支配?
Copywriting : 綺麗なキャラクターが多数?ようこそ放置少女の世界へ!

2.2《AFK Arena》— European and American markets

Copywriting : New HEROES, New SKINS, and 30 FREE SUMMONS in AFK Arena!!
Copywriting : New HEROES, New SKINS, and 30 FREE SUMMONS in AFK Arena!!

2.3 Grand Fantasia — Markets in Hong Kong SAR and Taiwan of China

Copywriting : Old memories are shared with millions of players all over the world.
Copywriting : Recommended by the live host — cute Japanese mobile game, multi-social interaction, treasure adventure, not lonely in love, and composing a fantasy chapter with the elves

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Unbiased Mobile Advertising Intelligence Analysis Platform

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