How to Use Advertising Strategies to Take the Lead, When the ACG Games Encounters the “Going Overseas” Rush?

Source: Sensor Tower

01

Overall Advertising Trends

Source: App Growing Global
Source: App Growing Global

02

Analysis of Top-advertising Gaming Creatives

2.1 Girls Chronicle — Japanese Market

Girls Chronicle is a ACG of idle RPG that focuses on the Japanese market. The elements of the game, full of Japanese characteristics, are favored by local players. The exquisite character drawing, the feminized military commander, the girl’s romantic routine, the Casual and Incremental gameplay, etc., — — all these make the product still have a strong vitality in the Japanese market even after three years. According to top 30 Chinese publishers and apps in overseas revenue list released by App Annie in April 2021, C4GAMES ranked 22nd with this product. As for creatives, Girls Chronicle focuses on Japanese style, from dubbing, actors to video scripts.

Copywriting : 橋本環奈が放置の世界を支配?
Copywriting : 綺麗なキャラクターが多数?ようこそ放置少女の世界へ!

2.2《AFK Arena》— European and American markets

AFK Arena is mainly for the European and American markets, and its advertising is also inclined to these regions (the United States, the United Kingdom, Canada, etc.). The game is a turn-based RPG ACG game and has the western medieval + magical style. Creatives are rich and the main scenes include game demonstrations, event lottery, amateur performances, etc.

Copywriting : New HEROES, New SKINS, and 30 FREE SUMMONS in AFK Arena!!
Copywriting : New HEROES, New SKINS, and 30 FREE SUMMONS in AFK Arena!!

2.3 Grand Fantasia — Markets in Hong Kong SAR and Taiwan of China

Grand Fantasia is a PC ported ARPG mobile game with the theme of ACG adventure in a different world, mainly for the Hong Kong SAR and Taiwan of China markets. As for creatives, a number of online celebrities and KOLs will conduct game demonstrations and present the game features to players. In addition, there are also nostalgia-oriented creatives, which evokes old memories and resonance with PC players.

Copywriting : Old memories are shared with millions of players all over the world.
Copywriting : Recommended by the live host — cute Japanese mobile game, multi-social interaction, treasure adventure, not lonely in love, and composing a fantasy chapter with the elves

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AppGrowing

AppGrowing

Unbiased Mobile Advertising Intelligence Analysis Platform