How to Improve Advertising Efficiency by Optimizing Ad Copy?

Mobile Game Ad Copy

01 Role Playing Game

Role-playing games often have the attributes of confrontation, and the popular copywriting of this type of game often uses questions to stimulate users’ desire to win. If it is a game that is adapted from IP or is in a marketing campaign with IP, it will also emphasize “official authorization” to cater to the increasing copyright protection awareness of current users.

Source: App Growing Global

02 Casual Game

The ad copy of casual games continues the relaxed and concise characteristics of casual games. It usually directly clarifies the content and gameplay of the game and uses emojis to convey emotions, allowing users to quickly understand the meaning of the text. Some games will also highlight the selling points of products such as “IQ improving” and “brain training”.

Source: App Growing Global

03 Casino Game

Casino game ad copy can also be split into text and emoji two parts. The text emphasizes “addiction”, “free”, “social”, “bonus” and so on. The “slot machine 🎰 ”, “ Money 💰 ”, “ Cash 💵 ”and other emojis give users hints, so the game can circumvent platform restrictions and attract users.

Source: App Growing Global

Non-gaming ad copy

01 Shopping

Shopping apps usually give discounts straightforwardly in the ad copy, and at the same time increase the sense of urgency by limiting the time, using people’s psychology of taking advantage to drive user behavior.

Source: App Growing Global

02 Books & Reference

A unique feature of the advertising copy of Books & Reference apps is that part of the advertising copy is directly intercepted from the highlights of popular novels, which brings a sense of immersion, and attracts users to download the App to read. Another part of the advertisements will show highlights such as rich book resources and free reading.

Source: App Growing Global

03 Social Networking

The ad copy of social apps varies according to the difference in app segmentation. Some common short video social application often emphasizes interest matching, recommendation mechanism, etc. Targeting adult social and dating applications, copywriting will be relatively more seductive.

Source: App Growing Global

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Unbiased Mobile Advertising Intelligence Analysis Platform