App Growing Global analyzes RPG advertising strategies in 18 countries and regions, including Europe, America, Japan, South Korea, Southeast Asia, China Taiwan, etc., based on the top list of games in Q2 (April 1-May 25), hoping to provide users with reference. Please sign up free for App Growing Global to see more global ad-serving creativity.
Analysis of RPG Market
The number of RPG apps is relatively large in Canada, America, South Korea, Japan and Taiwan, while Vietnam’s advertising is in top 3.
In terms of advertising form, In-Feed is more than half in Europe, America and Southeast Asia, while Rewarded Video accounts for more obvious in Japan and South Korea.
Video material accounts for more than 60% globally. If game developers want a more explosive effect, video is a part of the non-negligible, because users have high awareness of advertising channels.
Analysis of Popular RPG Mobile Games in Prime Areas
The Types of Popular RPG Mobile Games in EU and USA: Magic, IP: ACG IP/Film&Video IP, EU&USA Style, GAL
Europe and America, especially America, is a mature market for RPG. ACG IP and film&video mobile games rank steadily at the top of the list. European and American players generally have relatively high product quality requirements, pay attention to playing rules, pictures, story themes and other high-quality experience based on the games. Most of the creativity are in dark tones with strong contrast.
Europe and America Popular apps in Q2 include game developers like: Neo monster (ZigZaGame Inc), Hustle Castle(My.com B.V.), Elf Tales(EYOUGAME), State of Survival (KingsGroup Holdings) and Emma’s Adventure(NUTS POWER ONLINE)。
We’ve also noticed the rise of GAL mobile games in Europe and America, such as Kim Kardashian a simulation game based on real Hollywood people, which is published by American company Glu Games Inc.,
The Types of Popular RPG Mobile Games in JP and KR: Arcade Action, Idle, ACG and Magic
Japan is the high output of animation IP. Japan market of ACG, Card and Idle RPG is very mature. MMORPG esports has always been a favorite of Korean players and Magic is also a popular mobile game. The material is more keen on idol endorsement influenced by Korean idol culture.
Japan and Korea popular apps in Q2 include game developers like: Evony (TOP GAMES INC.), 放置少女〜百花繚乱の萌姫たち〜(C4games ) , 용의기원(ONGTU KOREA Inc.) , Light of Thel (Ujoy Games) and 三国志ブラスト-少年ヒーローズ (YOOZOO (SINGAPORE) PTE. LTD).
Chinese developers occupy half of the Japan and South Korea’s list
The Types of Popular RPG Mobile Games in SEA and HK&TW: Hero&Three Kingdoms, Magic, ACG and Palace Battle
Many content providers will choose Europe, America, Japan and South Korea when speaking of RPG, while Southeast Asia whose culture is more closer to China, will be less competitive. Chinese RPG is more popular with Legendary, Three Kingdoms and MMORPG. The proportion of content providers will be higher in Southeast Asia whose performance is also well.
SEA and HK&TW popular apps in Q2 include game developers like: Evony(Top Game Inc.), Awakening of Dragon(Efun), Light of Thel: Glory of Cepheus (YOUZU(SINGAPORE)PTE.LTD.) 新三國志手機版(BBGame HK) and 龍武MOBILE-諾言(WEXPLORE GAMES)
Hong Kong, Macao and Taiwan put more focus on pre-registration in which many priority welfare packages can be obtained, and offline publicity is also an indispensable part.
The above analysis of “Global RPG Mobile Games Advertising Analysis in Q2 2020”processed by App Growing Global is for reference only.
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