European and American Advertising Insight in 2021 Q1: Analysis of Top-advertising Creatives in Puzzle games and News Apps


Overall Advertising Trends in European and American Markets

Compared with the data tracked in 2021 Q1 and 2020 Q4, mobile game Apps have a larger share, 54.08% in Q1, and enjoy an increasing proportion. At the same time, Non-gaming Apps account for 45.92%.

Source: App Growing Global
Source: App Growing Global
Source: App Growing Global


Top-advertising Games & Advertising Strategy in Creatives

2–1 Top-advertising Puzzle Game List

In 2021 Q1, 3 of the top 10 Puzzle games are from China. Both Project Makeover and Matchington Mansion come from Magic Tavern, ranking first and ninth respectively. Word Connect, the fourth on the list, is one of the representative games of ZenLife Games.

Source: App Growing Global

2–2 Top-advertising Gaming Creatives

2.2.1《Project Makeover》

Source: App Growing Global
Copywriting:YOU define what beauty is!
Copywriting:This is a makeover emergency!
Source: App Growing Global
Copywriting:Train your brain and vocab for FREE! Challenge your ultimate Word Skills!
Copywriting:I do this for 1–2 hours a day, and it makes my brain sharper.


Top-advertising Non-Games Apps & Advertising Strategy in Creatives

3–1 News Apps Top-advertising List

Among the Top 10 News apps in European and American regions in 2021 Q1, most are from local publishers.

Source: App Growing Global

3–2 Top-advertising Non-gaming Creatives


Source: App Growing Global
Copywriting:Auburn Community Hospital fighting against spike in COVID-19 cases. Install SmartNews for free to read more.
Copywriting:⚠️ Plan your travels with SmartNews.🚨 Install now to avoid traffic, accidents, and road closures on your next trip. 🚧
Source: App Growing Global
Copywriting:The Globalists Are Gonna Need A Bigger Virus As Economic Fraud Is Exposed. Come to Opera news to see the details!👉👉
Copywriting:Already 50 millions people have chosen Opera News. Don’t miss out on the best app of 2021.


Suggestions for Advertising in In European and American markets

  1. As the largest traffic pool in the European and American markets, the United States has a high commercial potential and is a must-see area. Its unique user preferences and acceptance of different types of creatives are worthy of in-depth study by advertisers.
  2. For Gaming advertising in the regions, video creatives are the first option and interactive videos will also help gain popularity.
  3. The local Non-gaming publishers in the regions, especially in the United States, should not be underestimated, since they own a home field advantage. When foreign publishers enter the markets, advertising strategies should better be well-planned, besides the quality of Apps.
  4. The advertising methods of various types of applications have shown a certain homogenization trend: The promotion channels are more concentrated on Facebook’s platforms and In-feed advertisements are presented as the main form. Consider what is mentioned above. When designing creatives, advertisers can adopt a reverse thinking — — do research the popular ads first and then design.



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