Casual Mobile Game Ads Idea in 2022

Casual Mobile Game Statistics You Need to Know in 2021

Over 7000 casual games have been screened out according to certain aspects: convenience to obtain, simplicity to operate for new users, lower time-consumption, and hardware. Casual games, based on game tags of App Growing Global, are divided into 6 categories: painting, tile-matching, puzzle, simulation, music, and others.

Puzzle and m3-meta are dominant in 2021 top 100 promotion of casual mobile games.

In terms of categories, puzzle and match are still the biggest pillars of casual games, accounting for 41% and 35% respectively. M3-meta games most of which are played with a simulation game, ranking Top 1 in m3-meta games, became increasingly the mainstream, followed by M3-meta games, bubble shooter. In puzzle games, the word is the most popular type in mobile games, followed by coloring, puzzle, spot the difference, and sudoku.

Categories for advertising especially coloring, word and m3-meta are popular among the top 20 casual mobile game publishers.

Coloring, word, m3-meta, match and merge are the main categories received most attention of top mobile game publishers from January to October 2021. The Ad volume of Top-ranked Puzzle Saga Studio has reached over 300,000 this year, which is more than 5 times comparing to the second-ranked , and the Ad volume of the Top 20 advertisers have reached above 10,000.

Tap Color and Project Makeover occupied Number one among the top mobile games promotion in various countries.

American top casual games’ classification is more diversified, including coloring, spot the difference, Q&A, word, etc. In Japan, Playrix’s classic m3-meta games made a clean sweep of the top three. Merge, the subgenre of Match games, such as Mergical, Meeerge were advertised strongly in Japan, South Korea, and Taiwan, China. The simulation game Idle Arks and word game wordscape are advertised well in Thailand and Indonesia.

Top 20 casual mobile games: The games on Google Play occupied 16 seats

According to global casual game advertising data rank monitored by App Growing Global, Google Play games occupied 16 seats. Project Makeover, Word connect, My Home, and Traffic Puzzle are advertised on both Google Play and IOS, which were on the list at the same time.

Advertise a Casual Mobile Game: 3 Ad Examples of Top Casual Games

1. Tap Color Lite Ad Example

Source: App Growing Global
  1. 🌹Find a moment belongs to You, 🎮Color game FUN with You. Relaxing and Fun🎉🎉💗
  2. 🌈 Color is with you on boring days 🖌️Instanly open the game and fill in some pictures to relax🍰☕ALL pictures are FREE✌️✌️
  3. Add color to these beautiful pictures and explore the colors you like, you will enjoy it!🖌🖌

2. Project Makeover Ad Example

Source: App Growing Global
  1. Can you do better?
  2. 💄Best👄Fashion👜game🎵in 2020😎!!!!
  3. Harder than you think!

3. Traffic Puzzle Ad Example

Source: App Growing Global
  1. Match cars to solve puzzles and beat your friends to the top of the leaderboard!
  2. Solve traffic jams to collect unique bonuses! 🚗
  3. Great to see you again.Right on time for your FREE DAILY SPIN🚓🚗🚗

Conclusion on How to Advertise a Casual Mobile Game

The most important thing is to make players get the gameplay immediately. Firstly, easy to operate for new users and bringing out the fun of the game is the most appealing point of casual games. Additionally, casual games with bright and vivid game images are more eye-catching. Secondly, to stimulate players’ ambition. As for plot settings, players are usually guided to “fail-correct-complete” and “consecutive failures “. Thirdly, arouse players’ curiosity and conformity. Normally, publishers put offline game scenes in the game or enrich advertising creatives by integrating real-life scenes and social elements.

1. Simplify content to reduce cognitive costs

The average viewing time of casual game ads is 4.2s. Players often want to experience the game quickly while spending as little learning time as possible. Therefore, gameplay will be displayed directly in ads which enable players to understand the game. Vertical screenplay and one-handed operation show the convenience of the game which cater to the preferences of casual game players. As for the game content is more complex and cannot to be fully displayed in the ad, it is common to show just single gameplay or idea.

2. The confusing failure

It is common to see a designed failure ending in ads. Such ad trick is taking advantage of players’ obsessive-compulsive as leaving an imperfect ending so that players would download and play with it by themselves involuntarily, as well as stimulating players’ desire to win by utilizing provocative Ad description. Affected by confusing operations in the video, it motivates players’ ambition to win.

3. Take the aha moment

Most players play casual games to relieve stress and kill time while casual games Ad aims to provide aha moment to users in a short time. Even though aha moment could be different for individuals , some common advertising tricks can be summarized by integrating game content. Obsessive-compulsive players tend to collect, classify and generalize related contents. Some players like reactions brought out by exaggerated physical phenomena such as falling and collapsing. For some ads, the Ads creatives were produced by splicing the relieve-stress videos directly from the internet.

4. Experiment with different characters and styles

Adding game characters of Ad creatives is a common trick which highlights the features of the game, as well as to bring emotional resonance of the players. Due to the characteristics of the target segment , creators ought to consider creating diverse characters for displayed Ad creative.

5. Use multiple advertising forms

Different forms of advertising have significant impacts on user growth, it is suggested to run multiple forms of advertising simultaneously, in order to check the quality of the Ad creatives.

  • The above-related advertising materials are from App Growing Global, which is only used for research and analysis. All Rights Reserved.

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