Advertising Analysis of Mobile Games in May: Rewarded Video Ads are gaining popularity; Chinese Publishers Develop a Liking for Mid-core and Core Games

01

Overall Gaming Advertising Trends

In May, Mid-core and Core games still take a dominant place in overseas gaming advertising. The top three categories are Role-playing (23.01%), Action (14.31%), and Strategy (11.68%) respectively. Among them, Action games accounts for the largest increase, at month-on-month 6.27%. The largest decline is on SLG (5.35%) and Puzzle (8.98%) games, with the decrease of 2.58% and 2.15% respectively.

Source: App Growing Global
Source: App Growing Global
Source: App Growing Global
Source: App Growing Global

02

Monthly Top-Advertising Mobile Games & Publisher List

03

Analysis of Top-advertising Gaming Creatives

3.1《BLEACH: Eternal Soul》

copywriting:Exquisite combat experience, fierce battles and unlimited combos!
copywriting:Officially licensed BLEACH mobile game launches today
Source: App Growing Global
Source: App Growing Global

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AppGrowing

AppGrowing

Unbiased Mobile Advertising Intelligence Analysis Platform